5 TIPS TO BOOST YOUR FRANCHISE SEO RANKINGS Featured by William Thomson - July 30, 2021July 30, 20210 Growing the size and strength of your Franchise brand requires a commitment to Franchise SEO tactics. A franchisor must focus on maintaining a quality mobile-friendly website. To draw people into their site, they must deliver reliable, relevant, and original content. SEO is not implemented only at the Franchise corporate level, but for each franchise location as well. Franchise SEO takes a lot more coordination than most businesses because the corporate marketing team and the individual franchisees need to work together to make sure a consistent message is communicated to protect the brand. With corporate guidance, Franchise SEO Atlanta can implement the Google My Business system for their location, develop localized content, and engage local customers on social media outlets. Common problems franchises run into in SEO Duplicate content: Each page on your website should contain original, useful content. Pay particular attention to your location pages. If you have more than one location for your business, treat each location page as a separate, unique web page. Tip #1: Don’t duplicate content, images or descriptions. Duplicate links and backlinks: interlinking clutters your website and reduces your authority ranking. Tip #2: Do an audit of your links ad make sure each is unique. Duplicate tags and non-SEO friendly URLs. Tip #3:Each page should have unique H1 and H2 titles and specific SEO-friendly URLs. Non-Optimized location pages. Tip #4: Make sure you provide Google with detailed, accurate information about all of your physical locations. Incorrect Business listings online. Tip #5: Your franchise should have the name, address, phone number, and operating hours. Two ways to avoid SEO problems Maintain one domain site for your corporate and franchisee locations. Rather than make a separate website for each franchisee, give each franchisee 2 or 3 pages on the website for each franchise. Their URL can be differentiated by location, such as https://www.seoguruatlanta.com/seo-alpharetta-ga/ Managing updates is much easier, optimizing location pages with consistent business listing information can be done quickly, and duplications are avoided. Make sure your website is current and functioning fluidly. Your website needs to be pleasing to the eye, load fast, be easy to navigate, and have current, descriptive information that is easy to find. Check and recheck for duplicate content, links, listings, and NAP. Franchise SEO is not an overnight solution for bolstering sales that you implement once and then let it go. It is a long-term marketing investment that takes time to build and requires continuous adjustment and monitoring to keep abreast of industry trends and changes. Done well, SEO can deliver a significant boost to search engine rankings, which translates into more opportunities for brand recognition and sales.