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Why is cold emailing the best way for freelance writers to win clients?

Freelancers: Five Steps to Write a Cold Email That Converts New Clients |  Observer

Most independent writers discovered that 60% of their existing, long-term clients came through cold emails. Yes, it alludes to those awkward-to-send, slightly sales-oriented emails you send to total strangers. However, they have assisted other independent writers in developing a long-lasting freelance writing company.

Please give this some thought before assuming it will make you feel uncomfortable or that you don’t want to annoy potential customers. Most independent contractors dislike self-promotion in general. However, it feels less like a sleazy marketing ploy if you write a genuine, personalized email to a prospective client to whom you honestly believe you can add value.

To attract clients with cold emails, you need a thick skin and a strong heart to keep going when you receive rejection or don’t hear back from potential clients, the perseverance of a donkey pulling a load uphill, and the understanding of how to send cold emails correctly.

This article should fill in any information gaps you may have. However, you must be sure that your desire to succeed as a freelancer and never return to an office is more substantial than your aversion to hardship or rejection.

How do cold emails work?

The fundamental reason why cold emails are effective is the lack of opposition. i.e., there aren’t any other writers pursuing the possible client simultaneously. This is a significant advantage compared to applying for writing assignments on employment boards.

Nowadays, almost all businesses require written content. Therefore, there is a great probability that you will succeed and gain long-term clients, just like many freelancers did if you can pique the recipient’s attention in the initial few seconds of your email.

How to reach out to potential clients using cold emailing? 

1. Select one or two niches

Picking one or two specific categories to focus on first is crucial. Having a specialty might boost your credibility when promoting yourself as a freelance writer to strangers instead of marketing yourself as a generic writer who can write anything and everything.

2. Determine a niche client segment

After selecting a high-level specialization, you must choose the clientele group you wish to target. For instance, there were numerous niches within the mental health industry that I could focus on, including therapists, non-profits, startups, mental health applications, mid-sized businesses, solopreneurs, etc.

3. Select a content category

Now that you’ve settled on your specialization and client segment, it’s time to decide on a content type. Consider your background and the topics you most love writing about.

4. Produce personalized writing examples

Writing examples your client can visualize using on their website or other marketing materials is essential. The closer your samples are to the client’s present or desired publications, the better your chances of getting hired.

5. Establish an online portfolio

A writer should have a website to appear to be an experienced business owner. A one-page portfolio or a full-fledged website are also options. Once more, businesses will take you more seriously, giving you more credibility.

6. Discover a contact’s name and email

Once you’ve determined that a business is a worthwhile lead, you need to choose a contact. On LinkedIn, you can frequently look for a content lead/manager or marketing manager. If the company is smaller, it is OK to speak directly with the marketing vice president or the CEO/founder because these executives are frequently involved in operational matters in smaller businesses.

Best cold emailing software

Klenty: Klenty is the best cold emailing software or tool. Klenty is a sales engagement platform that could assist sales teams in scaling up the automation of prospecting, sending targeted emails, and following up.

WoodPecker: WoodPecker is a lead nurturing and follow-up cold emailing software created to assist B2B enterprises with cold email outreach and inbound lead development. A sales automation tool called makes it easier to find leads and get in touch with them via emails and follow-ups.

Mailshake: Lead generation and cold email outreach are two common uses for the sales engagement and automation platform Mailshake. It works with both Windows and Mac. can send personalized cold emails in bulk to customers and prospects by using the cold emailing software and sales interaction platform from


We’re hoping, at this point, you’ve warmed up to cold emails. Although the process is lengthy but worth the time you invested in it. Therefore, we think you should seriously consider this client outreach strategy.

For all independent writers who are having trouble finding the best cold emailing software, Smartrr is the go-to resource. Users of Smartrr can choose from a variety of cold emailing software that is both successful and efficient.

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